“Social Media” is the baby who grew to towering heights in a very short time – In my mind, it is akin to King Kong. A super big, powerful gorilla hanging out on top of everything but so misunderstood.
What it is not:
- The answer to all marketing needs
- The only thing that needs attention
- Immediately successful
What it is:
- Needs to be approached carefully and with a cohesive plan
- Fun and engaging if done right
If you have been directed to start doing “Social Media” take a step back and approach it like the serious business tool that it is. Evaluate your plan, desired outcome and reality check of making it happen. Be honest with yourself and your capabilities or your customers will see right through it.
Then, like just King Kong – don’t be afraid of it but treat it with respect and understanding. The view from the top just might amaze you.