Columbia Gorge Discovery Center & Museum

The Columbia River Gorge is a magnet for life, a melting pot of one-of-a-kind plant, animal, and human communities. The Discovery Center inspires appreciation and stewardship of the Gorge’s natural and cultural resources to ensure the preservation of this special place for generations to come.

Social Media 

Just having a Facebook page is not enough – you need to be social, not just  boilerplate, redundant info. Columbia Gorge Discovery Centers FaceBook followers numbers  grew over 30% while I was on the job. The museum Instagram account grew from 2 posts,  a few followers to over 500 followers in a very short time by using authentic content and quality visual storytelling. 

Print

From In-house communications to Annual Reports to printed newsletters to posters to magazine ads – print is all in the mix of today’s communication. 

Digital & Ecommerce

Taking over a site you did not build and is out of date can be a huge challenge. Gorgediscovery.org needed a lot of TLC. E-commerce worked for a while but not for a couple of years.  Sleuthing code is not everyone’s cup of tea but after a review and many hours the site is now functioning again. It is a revenue generater and encourages event participation.
Plus the forever expanding need for digital ads was addressed also. Savvy print  businesses are not being left behind and now, neither is the Columbia Gorge Discovery Center with an ad on 1859 Magazine’s website. 

 

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